Organizational Change Management

Thana Siriwallop , Chaipong Pongpanich, Ph.D.


We are very pleased to present you with this “workbook” for professionals, practitioners as well as ordinary citizen.

 Our world ticks every second indicating change of time, setting change in economics, business opportunities, amalgamations, take-overs and variety of activities as the world revolves on. All these occurren cescan set in motion a need for organizational change, change that may not always be welcome but is a necessity for survival and growth. To meet the varying challenges that come with the need for change, it is necessary to focus clearly on what needs to be done, and how. Uncontrolled change can lead to disastrous results, whereas managed change can mitigate many of the dangers and pitfalls that an organization will face during a ‘make-over’. 

Whether managed internally by a special committee consisting of the varying stakeholders within an organization, or externally by professional change management consultants, a detailed plan of action taking into account all the varying elements associated with the proposed changes is the basis from which any organizational restructuring will have to be implemented to be successful. It is hoped that this publication will assist you in creating the building blocks of your own change management program through which you can build a stronger, more competitive organization, one that takes into account all the varying needs of stakeholders and results in a mutually beneficial restructuring.

Professor Toemsakdi Krishnamra

Director of Sasin Graduate Institute of Business Administration of Chulalongkorn University