The guide focuses on the necessary steps to produce a viable business plan for the purposes of monitoring strategic moves and securing finance.
Following the success of the first edition of Sasin Organization Handbook: Organizational Change Management.
The word “Brand” is often misinterpreted and understood as only “logo” while the true meaning of “Brand” has its depth and multiple dimensions, including the functional/emotional benefits, value or even the brand personality. Building an effective Brand Strategy will lead to the ultimate goal of reaching brand loyalty by creating a personal connection between the brand and its target consumers.
We all know that green concept is one of the key global megatrends as it has been mentioned on many international tables for over decade. However, in the capitalist era, not every green market can become mainstream and EVs are also among those in doubt. In order to accelerate the coming of EVs market, there are many factors that should be considered rather than promoting its greening ability, these are ranging from policy level such as readiness of infrastructure – to the consumer level and behaviors. In case that the EVs market could be successfully established in the future, targeting the right market will be one of crucial strategies to keep market momentum going on.
Green is the new black. Health and wellness, environmental-concerned including stressed resources have recently become one of the global megatrends. Over 5 years, we have heard about Thailand to become the regional bio-hub of Asia. This article talks about the characteristic of bio-industry both global and Thai level as well as how Thailand bio-hub will take a further step.
This 2 parts article is aim to help readers understand the factor behind the volatility in oil price in last 12 months. The author laid out both the negative factors that put a pressure on the current crude price along with the positive factors which should help push the price of the crude in to higher price range. These factors consisted of both the demand/supply, geopolitical factors and financial/money market factors. At the end of the article, the author also give a quick summarization of what the oil&gas company should do in this time of uncertainty.
International trade pressure and dynamics of business contexts contexts force state-owned enterpises (SOE) in thailand to compete more in the free markets. As many SOE need to change the ways they do business, their staff are often not well-equipped with the appropriate mindset to take on the challenges. Moreover, SOE face the greater challenges in changing the organizational culture as they lack of tangible incentive to boost the desired behaviors. In order to tranform the organization culture in SOE, the key success factors are top executive endorsement, staff involvement and communication with creative strategy.
High-performance team is such a cool thing. It always brings success and can achieve almost anything. Don’t we all want one? Based on various academic sources and articles, many experts talk about what makes up a high-performance team. And there seems to be a consensus of key ‘magic elements’ that would make the team tick. The article discusses the key elements of high-performance team and suggests possible actions that would serve as a guideline to improve the team.
Dynamic pricing, a result from the imbalance between demand and supply, is not a new concept in service industry. This mechanism is designed to balance the shortage of supply relative to demand and bring the market back to equilibrium. However, Uber’s surge pricing strategy has been criticised for exploiting the bad economy for its own gain despite the fact that hotel as well as airline industry have been using the similar pricing strategy for years.
Talking about marketing communication, there is no limit to it. The one rule that everybody knows about good marketing is “be different” so you can grab audiences’ attention better. This article will discuss the benefit of Viral VS Guerrilla Marketing to maximize the strength of communication and reach.
It is not hard to diversify from your core business, many companies use this strategy all the time to increase revenue (by acquiring company), improve their margin or enter to new geographic market. However, there are few companies who did this flawlessly. This article examine the case of Disney when they acquired Marvel Entertainment at the cost of over 4 billion USD, then reveal how super heroes cartoon can justify that price tag for Disney.
Political events and uncertainty can be impactful to the unprepared firms. Business managers should closely monitor the development of political events and its environmental uncertainty. The political uncertainty comes in 2 forms, one is the government direct interference with business, and the other is the political and social movements that obstruct the business. The political risk analysis focuses on identifying the possibility of risk occurrence and assessing the negative and positive effects of the risks on the business.
People’s belief and thought can affect their behavior towards other people, which in return, will influence others to behave in a way that correspond to that belief. The belief was strengthen and perceived as truth. The name for this effect is called “Self-Fulfilling Prophecy” in Psychology. This article will talk about how to lessen this effect in the working environment.
Family businesses are unique. The result of interaction between family and commerce marks a notable difference in resources embedded in the company. While this difference leads to distinctive business decisions and variations in firm performance, it raises the issue of how family firms can transfer their resources to family members in the next generation. This article explains what makes family business different from others and explores a framework to make a successful succession planning for the next family leader in 5 steps.
Numerous low-income earners in Thailand face significant barriers to obtaining loans from financial institutions and thus turn to loan sharks who offer loans at extremely high interest rates, putting them into the vicious circle of poverty. This article demonstrates low-income earners’ financial problems, their causes, and the actions that financial institutions could take in order to help elevate the quality of life of these people.
Social media is now took a huge impact in living and becomes a marketing tool in creating Brand Engagement through digital marketing. How brands will use the social media to communicate and create an engagement with customers efficiently as possible.
Interview is truly an art. You can never know what to expect. Challenges are varied, and often come in different forms. Interviewees can range from senior executives to staffs working at the front desk or the security guard at the building. One can be a very talkative, sharp-minded person or very much reserved, ignorant in characteristic. One may have all the time in world to answer your questions, or may be burdened with the pile of to-do-lists pending in line. This article describes challenges of interview and gives 6 tips for readers to better prepare and cope with unexpected challenges.
People make decisions everyday. Sometimes, the result of the decision is not optimal or not the best. One of the underlying reasons is heuristics and biases. They operate in human’s decision-making process. This article has been written to help raise awareness of the said biases. It focuses on two particular biases that occur out of how the information is available: “Ease of Recall” and “Retrievability.” In addition, the article also offers ways to manage these biases.
Senior executives are one of the toughest groups of audience anyone will face as a presenter. This article has been written to help reader develops the PowerPoint slides presentation that is suitable for senior executives. It consists of 8 tips that will prepare anyone not just the slide presentation decks but also what need to be done in 30 minutes time frame.”
Blue ocean strategy, by definition, is a strategy that help companies move towards non price competition by creating value innovation. The strategy is utter crucial for retail business as the business is very competitive and players often create price war in order to boost sale
Thailand’s Ministry of Finance (MoF) has encouraged state owned enterprises (SOEs) to increase operation efficiency in term of revenue generation in order to move towards financial self-sustainability of SOEs in the near future. Creativity is one of the key enablers to cope with challenges faced by SOEs and help them to achieve the goal set by MoF
rganizational Change Management (OCM) is crucial for business to adapt itself and reduce risk induced from both external and internal factors that can be regarded as opportunity or threat
Organization’s policies are centainly important due to the fact that they connect betwen organization’s visions and missions. Firm and practical organization’s policies will smooth business operation and give clear direction for employee to follow
This phase has long been taught by marketing professors around the world for a quite long time. no matter what industries, customer is not solely the king but sometimes God that we have to please. However, is customer is the king outside textbooks? the answer is “yes, but not everytime”
Employee Stock Ownership Plan (ESOP) create major benefit of retaining current tarents to create long term value. ESOP is currently supported by shareholders of many international companies as it proves that the plan helps companies achieve higher goals and objectives from the support of employees’ dedication and sense of ownership.
What are the key risks that create threat to organizational changes management? Mitigation is possible if executives understand and are able to acheive success factors.