Publication

Workbook

business-plan-cookbook

Business Plan Cookbook: A Recipe for a new business

The guide focuses on the necessary steps to produce a viable business plan for the purposes of monitoring strategic moves and securing finance.

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Organizational-Change-Management

Organizational Alchemy: Strategic Moves Towards Organizational Change Management

Following the success of the first edition of Sasin Organization Handbook: Organizational Change Management.

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Organizational-Change-Management

Organizational Change Management

We are very pleased to present you with this “workbook” for professionals, practitioners as well as ordinary citizen.

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Article

Pôle de Compétitivité in France

by Chinnawut Jedsadayanmeta
This article explores the way France develops its competitiveness through “Pôle de Compétitivité” or Competitiveness Cluster that builds upon innovation-driven ecosystem and competition. It also observes how France deploys its incentives to build a business-nurturing environment.

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Read the sign and please mind the gap before alighting to your (business) platform

by Nantaporn Tubtimphiroj
The raise of new business models and business tools, called platform, has been concerned by many executives whether they would be the next disruption in the industry. However, to adopt or adapt any platform to their business, organizations should analyze and take many factors into consideration before making decision. To make a good start, let make alignment on definition and implication as well as lesson learnt from previous platforms in various aspects

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Unlock Italy’s SME Model for Thailand

by Tanut Promchaiwattana and team
Italy is world-renowned for its SMEs, ranging from those in food, fashion, furniture to manufacturing sectors. The article examines the underpinning factors that help Italy’s SMEs develop and grow: cooperation among each other, local know-how and creativity, and strong government support.

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Aging Society and the New Challenges

by Nattarat Angsutrarux and team
The world is experienced an aging society, especially in developed countries where most of the population is above the age of 60-65. Thailand is expected to be a completed aged society by 2030. The article explores how the public and private sectors are responding to the new challenges, such as in healthcare, technology and food.

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A Renowned Kitchen of the World: Thailand has room for further growth

by Panyapat Papangkorn
Setting the vision to be renowned kitchen of the world, food industry has long been one of the core industries in Thailand. However, recent news has shown that our competitiveness in the industry is dropping considerably e.g. second lowest paddy yield rate in Southeast Asia. With this argument, could the industry be no longer attractive? This article will walk you through the core analysis of the industry; what are our strengths? And how could we exploit such strength in the future? Key opportunities are identified with challenges to overcome in order to successfully excel the market gap.

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Corporate culture change through individual’s attitude and behavior adjustment

by Nattwee Kosathi
Corporate culture is one of the major factors for the success or failure of organization. The purposes of this article aims to spell out the determinants of attitude and behavior change which can be helpful in designing corporate culture change management program.

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Cashless Society, Are you ready Thailand?

by Littichai Wanithanont
Imagine there is no cash in Thailand. All transactions are digitalized. What would it be like? Sweden has shown the best example of what it would be like to live in ‘Cashless Society.’ But what about Thailand? Despite several initiatives from government towards cashless trend, Thais seem to hold back with wait-and-see attitude. What are the key barriers and success factors? Are we ready?

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Driverless car, can the new technology find its way in Thailand?

by Krittin Tantisawetrat
Driverless car is the future of car industry that a car can drive itself by software. As driverless car technology is gaining large momentum in global automotive industry, the question for Thailand is will the technology come to the country. This article explain several obstacles that discourage introduction of the the technology.

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Thai marketing communication in 21st century

by Pichaya Thongthua
To compete in Thai competitive market, companies/brands need to seek for effective ways to gain customer awareness, capture customer attention, and finally pursue customers to purchase their products and services. Integrated marketing communication (IMC) has then played an important role in the market, both “Above the line” and “Below the line”. It has also been changed and shaped overtime due to several factors e.g. customer behavior, market environment, global trends, and etc. Hence, the companies/brands need to come up with creative strategy including IMC to attract customers and survive in the market. Numerous interesting medias have been created during these 3-5 years to respond to the market.

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Megatrends: Impact and implication for the economy and company

by Narun Leelamanit
This 2 parts article explains the 4 key megatrends that will emerge in next decade and create a last long impact to both economy, government/policy maker, and corporation. The 4 megatrends are consisted of 1. Industrialization/Urbanization, 2. Disruptive technology & Greater global interconnection, 3. Aging world and 4. Resource stress. In part 1, this article will explain the detail of each megatrend with both quantitative and qualitative on how these 4 megatrends will shape the way we live, impact the way corporate’s current business model and put presssure in the global resource.

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Startup, A Business Model for the next Generation (Part 1)

by Dr. Sirisak Chueykamhang and team
The article examines an emerging business model of the 21st century of what is now known as a “startup.” In addition, the author offers an insight into the impact of “startup” business to the Thai economy and how the government plays a role in developing such businesses.

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Startup, A Business Model for the next Generation (Part 2)

by Dr. Sirisak Chueykamhang and team
For this article, the author reviews the startup ecosystem that enables a startup to grow and prosper, including: rules and regulation, education, funding, and marketing and offers ideas of how the government can help facilitating such an ecosystem.

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Europe, Center of Technology and Innovation

by Chinnawut Jedsadayanmeta, Tanut Promchaiwattana and team
In order to develop comprehensive trade strategies, international best practices should be observed. For this purpose, the Netherlands, Germany and Italy have been selected as role models for their high competitiveness index and their status as OECD countries. Lessons learned include the way their governments offer services to its stakeholders through a one-stop execution agency, the collaborative platform in supporting innovation and development in a form of the “triple-helix” model, and how country’s image and credibility are built through trust and branding.

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Obstacles to Thai Farmers

by Tanut Promchaiwattana and team
Thailand agricultural sector plays an important role in the economy and employment from past to present. However, Thai farmers face several obstacles for a long time, ranging from climate change, lack of technology, lack of product variety, and low value added products. The author examines each problem with facts and analyses and offers solutions to these mentioned issues as part of the way to get Thailand out of the middle income trap.

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Thailand Trade Competitiveness Situation by WEF

by Thanaphon Bunleechai, Chinnawut Jedsadayanmeta, Nattarat Angsutrarux and team
Thailand is ranked 32nd in the competitiveness report 2015-2016, by the World Economic Forum (WEF), mainly from the size of the market index, particularly from its export volume. In this article, authors have examined the competitiveness index from the trade point of view in order to identify the relative strengths and weaknesses of Thailand’s trade infrastructure. In addition, Thailand’s trade weaknesses have been further analyzed with examples and case studies.

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Thailand’s Export, a Rising or a Falling Star

by Worawut Phaphimolwat, Taweechai Charoensedtasin and team
Export is one of the main growth drivers for Thailand. However, with the staggering growth from the decline in world’s demand, global economic downturn, and high competition from the international market, it is time to evaluate the current exported goods and see the possibilities to continue supporting them as the engines of growth.

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Understanding Thai Farmers Connection to the Market

by Thanaphon Bunleechai, Tanut Promchaiwattana and team
One of the problems of Thai farmers is that they do not have an effective channel in accessing the market because of their low bargaining power. The authors have identified three underpinning factors of the situation and offer case studies by the Food and Agriculture Organization (FAO) of how small farmers can find ways to overcome the obstacle.

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Creating personal connection with consumers through Keller’s Customer’s based brand equity

by Chanyapat Yothathammasit

The word “Brand” is often misinterpreted and understood as only “logo” while the true meaning of “Brand” has its depth and multiple dimensions, including the functional/emotional benefits, value or even the brand personality. Building an effective Brand Strategy will lead to the ultimate goal of reaching brand loyalty by creating a personal connection between the brand and its target consumers.

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Electric vehicles: Could green become the new gold?

by Nantaporn Tubtimphiroj

We all know that green concept is one of the key global megatrends as it has been mentioned on many international tables for over decade. However, in the capitalist era, not every green market can become mainstream and EVs are also among those in doubt. In order to accelerate the coming of EVs market, there are many factors that should be considered rather than promoting its greening ability, these are ranging from policy level such as readiness of infrastructure – to the consumer level and behaviors. In case that the EVs market could be successfully established in the future, targeting the right market will be one of crucial strategies to keep market momentum going on.

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Thailand Bio-industry: What’s next?

by Pichaya Thongthua

Green is the new black. Health and wellness, environmental-concerned including stressed resources have recently become one of the global megatrends. Over 5 years, we have heard about Thailand to become the regional bio-hub of Asia. This article talks about the characteristic of bio-industry both global and Thai level as well as how Thailand bio-hub will take a further step.

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Volatility in Oil Price, factors and implications behind this fluctuation

by Narun Leelamanit

This 2 parts article is aim to help readers understand the factor behind the volatility in oil price in last 12 months. The author laid out both the negative factors that put a pressure on the current crude price along with the positive factors which should help push the price of the crude in to higher price range. These factors consisted of both the demand/supply, geopolitical factors and financial/money market factors. At the end of the article, the author also give a quick summarization of what the oil&gas company should do in this time of uncertainty.

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Challenges of state-owned enterprises on cultural change management

by Nattwee Kosathi

International trade pressure and dynamics of business contexts contexts force state-owned enterpises (SOE) in thailand to compete more in the free markets. As many SOE need to change the ways they do business, their staff are often not well-equipped with the appropriate mindset to take on the challenges. Moreover, SOE face the greater challenges in changing the organizational culture as they lack of tangible incentive to boost the desired behaviors. In order to tranform the organization culture in SOE, the key success factors are top executive endorsement, staff involvement and communication with creative strategy.

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Elements for High-performance team

by Littichai Wanithanont

High-performance team is such a cool thing. It always brings success and can achieve almost anything. Don’t we all want one? Based on various academic sources and articles, many experts talk about what makes up a high-performance team. And there seems to be a consensus of key ‘magic elements’ that would make the team tick. The article discusses the key elements of high-performance team and suggests possible actions that would serve as a guideline to improve the team.

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Interconnectedness between Price, Demand, and Supply – A View from Uber

by Sapol Laiwejpithaya, FRM

Dynamic pricing, a result from the imbalance between demand and supply, is not a new concept in service industry. This mechanism is designed to balance the shortage of supply relative to demand and bring the market back to equilibrium. However, Uber’s surge pricing strategy has been criticised for exploiting the bad economy for its own gain despite the fact that hotel as well as airline industry have been using the similar pricing strategy for years.

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Viral VS Guerrilla Marketing, which one is better?

by Chanyapat Yothathammasit

Talking about marketing communication, there is no limit to it. The one rule that everybody knows about good marketing is “be different” so you can grab audiences’ attention better. This article will discuss the benefit of Viral VS Guerrilla Marketing to maximize the strength of communication and reach.

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Art of diversification by leveraging your core competency: $ 4 billion USD worth of superheroes?

by Narun Leelamanit

It is not hard to diversify from your core business, many companies use this strategy all the time to increase revenue (by acquiring company), improve their margin or enter to new geographic market. However, there are few companies who did this flawlessly. This article examine the case of Disney when they acquired Marvel Entertainment at the cost of over 4 billion USD, then reveal how super heroes cartoon can justify that price tag for Disney.

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Political Risk Analysis for Business

by Nattwee Kosathi

Political events and uncertainty can be impactful to the unprepared firms. Business managers should closely monitor the development of political events and its environmental uncertainty. The political uncertainty comes in 2 forms, one is the government direct interference with business, and the other is the political and social movements that obstruct the business. The political risk analysis focuses on identifying the possibility of risk occurrence and assessing the negative and positive effects of the risks on the business.

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The Secret in working environment

by Sarawud Kongkiattiwong

People’s belief and thought can affect their behavior towards other people, which in return, will influence others to behave in a way that correspond to that belief. The belief was strengthen and perceived as truth. The name for this effect is called “Self-Fulfilling Prophecy” in Psychology. This article will talk about how to lessen this effect in the working environment.

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What Makes Family Business Different From Others?

by Panyapat Papangkorn

Family businesses are unique. The result of interaction between family and commerce marks a notable difference in resources embedded in the company. While this difference leads to distinctive business decisions and variations in firm performance, it raises the issue of how family firms can transfer their resources to family members in the next generation. This article explains what makes family business different from others and explores a framework to make a successful succession planning for the next family leader in 5 steps.

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Low-income Earners’ Financial Problems and the Role of Financial Institutions

by Karn Piluntanadilok

Numerous low-income earners in Thailand face significant barriers to obtaining loans from financial institutions and thus turn to loan sharks who offer loans at extremely high interest rates, putting them into the vicious circle of poverty. This article demonstrates low-income earners’ financial problems, their causes, and the actions that financial institutions could take in order to help elevate the quality of life of these people.

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The Success of Brand Engagement via Social media

by Pakamas Sumpunthamas

Social media is now took a huge impact in living and becomes a marketing tool in creating Brand Engagement through digital marketing. How brands will use the social media to communicate and create an engagement with customers efficiently as possible.

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The Challenge of Interview and 6 Preparation Tips

by Littichai Wanithanont

Interview is truly an art. You can never know what to expect. Challenges are varied, and often come in different forms. Interviewees can range from senior executives to staffs working at the front desk or the security guard at the building. One can be a very talkative, sharp-minded person or very much reserved, ignorant in characteristic. One may have all the time in world to answer your questions, or may be burdened with the pile of to-do-lists pending in line. This article describes challenges of interview and gives 6 tips for readers to better prepare and cope with unexpected challenges.

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Common Biases in Decision Making: Irrationality of Rationality

by Chinnawut Jedsadayanmeta

People make decisions everyday. Sometimes, the result of the decision is not optimal or not the best. One of the underlying reasons is heuristics and biases. They operate in human’s decision-making process. This article has been written to help raise awareness of the said biases. It focuses on two particular biases that occur out of how the information is available: “Ease of Recall” and “Retrievability.” In addition, the article also offers ways to manage these biases.

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How to present to Senior Executives Managements

by Narun Leelamanit

Senior executives are one of the toughest groups of audience anyone will face as a presenter. This article has been written to help reader develops the PowerPoint slides presentation that is suitable for senior executives. It consists of 8 tips that will prepare anyone not just the slide presentation decks but also what need to be done in 30 minutes time frame.”

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Blue ocean strategy and retail business

by Mayookapan Chaimankong

Blue ocean strategy, by definition, is a strategy that help companies move towards non price competition by creating value innovation. The strategy is utter crucial for retail business as the business is very competitive and players often create price war in order to boost sale

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Creativity and adaptation of SOE in the next era

by Pruittiporn Nakornchai

Thailand’s Ministry of Finance (MoF) has encouraged state owned enterprises (SOEs) to increase operation efficiency in term of revenue generation in order to move towards financial self-sustainability of SOEs in the near future. Creativity is one of the key enablers to cope with challenges faced by SOEs and help them to achieve the goal set by MoF

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The forgotten key in OCM

by Littichai Wanithanont

rganizational Change Management (OCM) is crucial for business to adapt itself and reduce risk induced from both external and internal factors that can be regarded as opportunity or threat

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The important of policies

by Somyos Seangangsumalee

Organization’s policies are centainly important due to the fact that they connect betwen organization’s visions and missions. Firm and practical organization’s policies will smooth business operation and give clear direction for employee to follow

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Customer is the King? Really?

by Nathasorn Boonthanorm

This phase has long been taught by marketing professors around the world for a quite long time. no matter what industries, customer is not solely the king but sometimes God that we have to please. However, is customer is the king outside textbooks? the answer is “yes, but not everytime”

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Employee Stock Ownership Plan (ESOP)

by Pruittiporn Nakornchai:March, 2011

Employee Stock Ownership Plan (ESOP) create major benefit of retaining current tarents to create long term value. ESOP is currently supported by shareholders of many international companies as it proves that the plan helps companies achieve higher goals and objectives from the support of employees’ dedication and sense of ownership.

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Key success factors of organizational change management

by Thana Siriwallop: December, 2010

What are the key risks that create threat to organizational changes management? Mitigation is possible if executives understand and are able to acheive success factors.

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