About Us

“Sasin Management Consulting’s goal is to provide practical business solutions to maximize the competitive advantage of our clients.”

Sasin Founder


Sasin Management Consulting applies Sasin’s extensive business knowledge, resources, and expertise to help our clients to improve performance and build sustainable competitive advantage. SMC has undertaken hundreds of projects across the full spectrum of both private and public sectors, academia, and NGOs.

SMC Value


Our team includes experienced management practitioners and Sasin faculty members who are not only experts in their fields, but also renowned for their research and experience in shaping Thailand’s top executives.

Consulting insights

SMC blends consulting insights into Thailand and the region with global knowledge to solve complex issues for client’s strategic advantage.

Client satisfaction

The integrity, professionalism, and fact-based recommendations of SMC guarantee total client satisfaction.

Partnership approach

SMC’s partnership approach ensures that recommendations are practical, realistic and workable and can easily be implemented by the client.

Our teamOur team consists of qualified personnel with relevant experience in management consulting as well as faculty members who are well-known not only for their research, but also for over 2 decades of experience training Thailand’s top executives.

Chaipong Pongpanich

Dr. Chaipong Pongpanich

Director of Sasin Management Consulting

Dr. Chaipong is a director of Sasin Management Consulting and a faculty member at Sasin Graduate Institute of Business Administration of Chulalongkorn University.

His expertise center around the areas of strategy and operations. With over fifteen years of consulting experience, combined with his academic activities, Dr. Chaipong has been engaged in numerous consulting activities in both the private and public organizations. Prior to joining Sasin, Dr. Chaipong worked as a consultant at McKinsey & Company and a research associate at the Institute for Manufacturing, University of Cambridge, UK. He received a B.Eng (1st class honors with gold medal) in Mechanical Engineering from Chulalongkorn University, M.Eng in Production Engineering from Kyushu Institute of Technology, Japan ,and a Ph.D. in Manufacturing & Management from the University of Cambridge, UK.

Mr. Thana

Project Director


Ms. Pruittiporn Nakornchai

Senior Program Manager 


Mr. Nathasorn Boontanorm

Program Manager  


Mr. Narun

Program Manager